VitaLift pricing
Choose the VitaLift plan that matches your client roster today, then scale into deeper nutrition, payments, analytics, and growth tools when your coaching business needs more.
Pricing
Start with the plan that fits your roster today. Upgrade when your coaching business grows.
Starter
30-day free trial for paid plans
For new coaches who want essential tools to manage clients, build programs, and start delivering a professional coaching experience.
Plus
30-day free trial for paid plans
For growing coaches who need stronger client management, unlimited programming, nutrition plans, bookings, and client engagement tools.
Max
30-day free trial for paid plans
For established coaches and teams who want higher capacity, payments, analytics, public pages, and priority support.
Coaches use VitaLift to stay organized and give clients a clearer experience.
“VitaLift helped me move client updates, workouts, and progress tracking into one place. Follow-up feels much easier to manage.”
“Having nutrition, training, and messages connected gives me better context before every client check-in.”
“The client app makes the experience feel more professional. Clients know where to find their plans and what to log.”
Plan comparison
Review client capacity, coaching tools, nutrition features, payment support, and growth workflows before choosing your workspace.
| Feature | Starter | Plus | Max |
|---|---|---|---|
| Capacity and usage limits | |||
| Active clients | 5 | 50 | 100 |
| Workout programs | 10 | Unlimited | Unlimited |
| Nutrition plans | Not included | 50 | Unlimited |
| Exercise library items | 100 | Unlimited | Unlimited |
| Coaching groups | Not included | 5 | 15 |
| Coaching workspace | |||
| Client management | Included | Included | Included |
| Program builder | Included | Included | Included |
| Exercise library | Included | Included | Included |
| Notes workspace | Included | Included | Included |
| Client experience | |||
| Client messaging | Included | Included | Included |
| Client mobile app access | Included | Included | Included |
| Progress tracking | Included | Included | Included |
| Progress photos | Not included | Included | Included |
| Nutrition, payments, and growth | |||
| Nutrition coaching | Not included | Included | Included |
| Schedule and bookings | Not included | Included | Included |
| Group coaching | Not included | Included | Included |
| Payments and invoices | Not included | Not included | Included |
| Public coach page | Not included | Not included | Included |
| Analytics dashboard | Not included | Not included | Included |
| Priority support | Not included | Not included | Included |
| Additional capabilities | |||
| Manage up to 5 active clients | Included | Not included | Not included |
| Create up to 10 workout programs | Included | Not included | Not included |
| Exercise library and custom exercises | Included | Not included | Not included |
| Client messaging and progress tracking | Included | Not included | Not included |
| Client mobile app access | Included | Not included | Not included |
| Manage up to 50 active clients | Not included | Included | Not included |
| Unlimited workout programs | Not included | Included | Not included |
| Nutrition plans and progress photos | Not included | Included | Not included |
| Scheduling and bookings | Not included | Included | Not included |
| Group coaching for up to 5 groups | Not included | Included | Not included |
| Client mobile app access | Not included | Included | Not included |
| Manage up to 100 active clients | Not included | Not included | Included |
| Everything in VitaLift Plus | Not included | Not included | Included |
| Payments and invoices | Not included | Not included | Included |
| Analytics dashboard and public page | Not included | Not included | Included |
| Group coaching for up to 15 groups | Not included | Not included | Included |
| Priority support | Not included | Not included | Included |
No. VitaLift is built for fitness coaches, nutrition coaches, performance trainers, and hybrid coaching businesses.
Yes. You can keep programs, nutrition plans, food logging, progress, and communication connected to the same client profile.
Clients use the VitaLift mobile app to follow plans, log workouts and meals, track progress, and message their coach.
Yes. Paid plans start with a 30-day trial, and you can cancel during the trial from your workspace.
Yes. VitaLift includes Stripe-powered payments, invoices, subscriptions, one-time sessions, and digital products where your plan supports them.
Yes. Start by setting up your workspace, then invite existing clients and move plans, messages, and check-ins into VitaLift over time.
No. AI is optional assistance for faster drafting and recommendations. You stay in control of what clients receive.
Bring clients, plans, progress, messages, and payments into one organized platform.
Paid plans start with a 30-day trial. Cancel during your trial.